![]() Often the font has issues with tight spacing, uniformities, and a lack of rhythm and contrast. While some dislike it for its overuse, others dislike that it's not great for user interface. ![]() ![]() Helvetica gets widely used across various industries and applications in fact, brands such as BMW, American Airlines, Crate & Barrel, Motorola, and The North Face all have logos made up of the same typeface.Īnd while some people have considerable admiration for Helvetica, equally as many people dislike the typeface. Initially, this popular typeface was called Neue Haas Grotesk, and then it was changed in 1960 to Helvetica, which translates to "Swiss" in Latin. We now refer to it as the most appropriate font due to its smooth lines, modern efficiency, and, most importantly, its neutrality. The Swiss typeface designer Max Miedinger first designed Helvetica in 1957.
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